White Label Casino: Growing an iGaming Business
What is a white label casino? This is a commonly asked question by those who are looking to start an iGaming business. A white label casino is a technological and business solution designed to help you start your own online gambling operation from scratch and with limited resources.
The Benefits of a White Label Online Casino: Full Overview
Ever wondered if you could start an online casino business with a limited budget and no prior experience? Well, it is entirely possible thanks to the so-called white label solutions. But what is a white label casino and how does it work?
This article will answer these and more of your questions. Before that, however, let us give you a brief overview. A white label online casino is an off-the-shelf solution designed to kickstart your iGaming business. It includes sublicenses from the UK Gambling Commission, the Malta Gaming Authority, and the Gibraltar Regulatory Authority.
White Label Casino Advantages
The online casino industry is tempting not only for players but also for business people. Besides, it is quite common for entrepreneurial gamblers to come up with creative ideas on how to improve the existing iGaming landscape by launching new gambling sites. These often become top products because they embody the true player spirit and lots of other advantages generated from personal experience.
However, bare enthusiasm is rarely enough. The online casino industry is extremely competitive, so it is hard to succeed without prior preparation and resources. However, there is still light in the tunnel, and it is called “White Label Casino.”
So, without further ado, let us explore the advantages of a white label casino. First off, it is much easier to buy such a ready-made solution rather than set up an iGaming operation from scratch. This is especially valid if you have no prior experience.
A casino white label solution comes with extras like all the necessary software, gambling sublicenses, games libraries, affiliate and bonus systems, technical support, and many more functions. This is extremely convenient because it allows you to focus on your marketing and monetisation models to grow your subscriber base and revenue faster.
White Label Casinos and Licensing
The licensing of white label casinos deserves to be paid special attention because it is one of the most important aspects of launching a new operator. As you might already know, it is illegal for an online casino to function without a valid license from a recognised regulatory authority.
Renowned bodies like the UKGC, MGA, Gibraltar, and Curacao authorities have strict procedures in place that might be difficult for new casinos to fulfill. Also, the licensing process is not always straighforward, and you might need expert help to complete it, which can sometimes be very costly.
That is why one of the greatest advantages of getting a white label casino solution is that the starter pack usually includes sublicenses from the most trusted international licensing agencies. That is how it helps you save time and money without having to go through tiresome procedures. Instead, you can focus your energy on essentials like building your player base and making more money.
A White Label or Turnkey Solution?
Before you proceed to buy an off-the-shelf casino platform solution, you have to learn the difference between a white label casino and a turnkey solution. So, what is a white label casino? Essentially, this is a product that is ready to enter the market with you doing close to nothing except for working on marketing and promotions.
A turnkey casino solution, on the other hand, covers the technical side of details but leaves you to manage pretty much everything else. Therefore, the level of control you have over the casino operation differs between the two products. Also, turnkey solutions more frequently come without sublicensing, which might be a huge minus to some casino entrepreneurs.
White Label Games and Payments
The games portfolio is very important for any of the best gambling sites in the UK. That is why the best white label casino solutions come equipped with extensive product libraries. You will find tons of excellent slot machines, live dealer games, table games, bingo, slingo, keno, poker, blackjack, roulette, and more.
A white label casino package also comes with a fully-fledged payments system. This means that you have the entire payment processing sorted, and players can choose from a variety of banking methods. Usually, the white label solution provider staffs the entire casino payment operation.
Getting a White Label Solution
Now that we have reached the end of our review, let us find out what you need to do to choose the right white label casino solution provider. To begin with, you must have a clear project concept. There are a lot of tools available online to help you draft a basic business plan and get the details sorted.
Second, you should consider your budget. White label casino solutions come in all shapes and forms, so it is important to be clear on how much money you are able to spend. Other important elements of your strategy to start a new casino operation include marketing, team members, and potential partnerships.
White Label Casino FAQ
We hope you have learned the answer to the question, what is a white label online casino. As you can see, there is a lot to think about when you consider getting a white label solution. Setting up a successful online gambling business is challenging but also not impossible when you have the right starter pack. To get your most important questions answered, we have included a brief FAQ section below.
1️⃣ Why get a white label casino solution?
It is tempting to try and start an online casino on your own. However, it can also be messy, expensive, and time-consuming. Therefore, many nascent gambling entrepreneurs prefer to enjoy the advantages of a white label casino solution. The latter include fewer expenses, available sublicenses, games, payment systems, and more.
2️⃣ What licenses do white label casinos come with?
As we already explained, licensing is extremely important in the world of casino gambling. To operate legally, a website needs to have a valid license. Fortunately, white label casino solutions come with sublicenses from the major international gambling regulators like the UK Gambling Commission, the MGA, Gibraltar, and Curacao.
3️⃣ What is the difference between a white label and a turnkey solution?
The terms white label casino and turnkey solution can be a bit confusing if you are new to the world of online gambling. The key difference between the two is that a white label casino software allows you to sit back while the provider does the technical and support work. A turnkey solution lets you take the lead role once you launch the operation.
4️⃣ Does a white label casino package include games and payments?
You cannot have a quality online casino without a rich games library and fast, convenient payments. That is why one of the most common questions is whether white label casinos come equipped with game collections and payment systems. The answer is yes – they do.
5️⃣ How to get a white label casino solution?
Sometimes, new casino business enthusiasts just do not know where to begin. However, getting a white label gambling solution is a piece of cake. You still need to consider your business strategy and budget. However, most white label software providers are pretty helpful, so you can get sufficient expert advice.