Why Online Casinos Offer Bonuses – Unveiling The Strategy Behind Them
Casino bonuses come in many shapes and sizes. By giving players generous bonuses,āÆcasino sites can attract new playersāÆand encourage existing ones to keep playing. However, there are several more reasons why online casinos offer bonuses, so keep reading to discover the strategy behind them and why that matters.
The Strategy Behind Online Bonuses
In the competitive world of online gambling, bonuses provide a unique opportunity for operatorsāÆto stand out from the crowd. While some bonuses are purely available to new customers, others reward players for their loyalty. This article explores the reason behind casino bonuses and how operators use them strategically.
As you may know, online casinoāÆbonuses provide extra value for your money. However, bonuses also have several advantages for gambling websites, creating a win/win situation. Remember that checking the terms and conditions is imperative when claiming a bonus, especiallyāÆwhen it comes toāÆthe playthrough requirements.
Attracting New Players
SimplyāÆput,āÆonline casinos use welcome bonuses to attract newāÆplayers.āÆNew operators join the market every month, so the best way to reward new players is through generous bonuses. These usually vary from one casino site to the next and are available once you register an account and make your first deposit.
In most instances, online casinos will immediately add the bonus to your account so you can explore the lobby and games. That said, the latest casino bonuses all come with playthrough requirements before you can cash out any winnings.āÆHere are some of theāÆmost common welcome bonusesāÆoperators use to attract new players:
- Match Bonuses:āÆThe online casinoāÆtypically matchesāÆa percentageāÆof your initial deposit. For example, if you qualify for a 100% match bonus and make a first deposit of Ā£50, you will receive Ā£100 in your account to play with.
- No Deposit Bonuses:āÆThese do not require an initial deposit, meaning you can play casino games for free and keep what you win. Your winnings are usually credited as a bonus and may have certain wagering requirements that you must clear within a specific time.
- Free Spins: Casinos often award free spins on popular slots for a chance to win some money. The free spins are only available for a limited time and are usually part of your match bonus, while some operators award them without needing an initial deposit.
Fostering Player Loyalty
Another key reason why online casinos offer bonuses is to retain players.āÆAgain, the bonuses vary per gambling website and often include entry to a loyalty programme whereāÆplayers earn rewards based on theirāÆactivity.
Loyalty programmes also have several levels and award points according to how much you deposit and wager. You canāÆredeem your points for cashāÆor accumulate them to unlock other benefits, such as faster withdrawals and special promotions.
For the same reason, online casinos retain high rollers by giving themāÆVIP treatment and exclusive bonuses. VIP players additionally receive higher deposit and withdrawal limits, personalised customer service, and invitations to exclusive events. Of course, high rollers must maintain their VIP status to qualify.
Reactivating Dormant Accounts
Even players with dormant accounts receive regular casino bonuses. These areāÆcommonly referred toāÆas reactivation bonuses to try andāÆmotivate players to return to the online casino. Players choose to leave a gambling site for various reasons, so reactivating them is often easier said than done.
As a result, gambling websites develop bonuses and promotions that are simply too good to resist.āÆA standard reactivation bonus typically includesāÆsome free spins or freeāÆcash without a deposit, giving inactive players a chance to start playing againāÆwithout taking any unnecessary financial risks.
Promoting New Games
Casino operators release new games virtually every month. However,āÆpromoting new games can be a challenge. While most players are excited to explore a new game, others require more encouragement – especially when the game does not initially appeal to them. That’s why online casinos offer bonuses to create interest.
Bonuses withāÆfree spins are a common tacticāÆused by all casinos online to promote new games. The value of the free spins will depend on the online casino of your choice, so be sure to shop around before you start playing.
Improving Player Engagement and Retention
It’s not uncommon to visit a gambling website and find several recurring promotions ready and waiting. Reload bonuses are perhaps the most common example and allow you toāÆtop up your balance any day of the week. These promotions are designed to keep you engaged while also providing more bang for your buck.
Another example is tournaments and competitions.āÆThese provide a chanceāÆtoāÆgoāÆhead-to-head with fellow playersāÆto earn points, climb the leaderboard, and wināÆsomeāÆprizes.āÆTournaments also create a social environment and allow casino platforms to introduce players to less popular games.
Mitigating Losses for Players
Cashback rewards are a popular way for online casinos to minimise your losses. Most operatorsāÆgive a portion of your losses back as a bonus, which is added automatically to your account and typically does not have any wagering requirements. Cashback rewards essentially provide some consolation for your losses and, more importantly, allow you to keep playing.
In addition to returning a portion of your losses, cashback rewardsāÆhave several psychological benefits. For example, losing money can often leave you feeling defeated. To alleviate some of this disappointment, online casinos with theāÆbest cashback bonusesāÆcan provide you with a sense of accomplishment, all while making your experience more enjoyable.
Bonuses as a Marketing Tool
Bonuses are some of theāÆmost successful marketing toolsāÆonline casinos use to get your attention. However, operators are finding it harder to attract and retain players. That is why operators have different online casino bonus strategies, targeting specific audiences, such as first-time players, to try and gain a competitive advantage.
It also means that operators use special events, such as Halloween and St. Patrick’s Day, toāÆcater to all players and their interests. These events are often employed as themes to advertise special bonuses across several popular channels for maximum visibility, including newsletters, social media, and direct messages.
Conclusion
As you can see, the strategy behind online bonuses varies, theāÆmost obvious beingāÆto attract and retain players andāÆto give you extra funds to keep playing.āÆāÆOf course, bonuses are also there toāÆenhance your gambling experience, so shop around for promotions that cater to your preferences.āÆ You can comment with your thoughts and even share this article with friends interested in this topic. Also, check out our blog for related articles and other useful guides.