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Why Online Casinos Offer Bonuses – Unveiling The Strategy Behind Them

Dominic Archer, Casino & Slots Editor at Scams.info

Article by: Dominic Archer - Casino Š•xpert

Date Published: 07/06/24

Casino bonuses come in many shapes and sizes. By giving players generous bonuses,ā€Æcasino sites can attract new playersā€Æand encourage existing ones to keep playing. However, there are several more reasons why online casinos offer bonuses, so keep reading to discover the strategy behind them and why that matters.

Online Casino Bonuses and Coins

The Strategy Behind Online Bonuses

In the competitive world of online gambling, bonuses provide a unique opportunity for operatorsā€Æto stand out from the crowd. While some bonuses are purely available to new customers, others reward players for their loyalty. This article explores the reason behind casino bonuses and how operators use them strategically.

As you may know, online casinoā€Æbonuses provide extra value for your money. However, bonuses also have several advantages for gambling websites, creating a win/win situation. Remember that checking the terms and conditions is imperative when claiming a bonus, especiallyā€Æwhen it comes toā€Æthe playthrough requirements.

Attracting New Players

Simplyā€Æput,ā€Æonline casinos use welcome bonuses to attract newā€Æplayers.ā€ÆNew operators join the market every month, so the best way to reward new players is through generous bonuses. These usually vary from one casino site to the next and are available once you register an account and make your first deposit.

In most instances, online casinos will immediately add the bonus to your account so you can explore the lobby and games. That said, the latest casino bonuses all come with playthrough requirements before you can cash out any winnings.ā€ÆHere are some of theā€Æmost common welcome bonusesā€Æoperators use to attract new players:

  • Match Bonuses:ā€ÆThe online casinoā€Ætypically matchesā€Æa percentageā€Æof your initial deposit. For example, if you qualify for a 100% match bonus and make a first deposit of Ā£50, you will receive Ā£100 in your account to play with.
  • No Deposit Bonuses:ā€ÆThese do not require an initial deposit, meaning you can play casino games for free and keep what you win. Your winnings are usually credited as a bonus and may have certain wagering requirements that you must clear within a specific time.
  • Free Spins: Casinos often award free spins on popular slots for a chance to win some money. The free spins are only available for a limited time and are usually part of your match bonus, while some operators award them without needing an initial deposit.

Fostering Player Loyalty

Another key reason why online casinos offer bonuses is to retain players.ā€ÆAgain, the bonuses vary per gambling website and often include entry to a loyalty programme whereā€Æplayers earn rewards based on theirā€Æactivity.

Loyalty programmes also have several levels and award points according to how much you deposit and wager. You canā€Æredeem your points for cashā€Æor accumulate them to unlock other benefits, such as faster withdrawals and special promotions.

For the same reason, online casinos retain high rollers by giving themā€ÆVIP treatment and exclusive bonuses. VIP players additionally receive higher deposit and withdrawal limits, personalised customer service, and invitations to exclusive events. Of course, high rollers must maintain their VIP status to qualify.

Reactivating Dormant Accounts

Even players with dormant accounts receive regular casino bonuses. These areā€Æcommonly referred toā€Æas reactivation bonuses to try andā€Æmotivate players to return to the online casino. Players choose to leave a gambling site for various reasons, so reactivating them is often easier said than done.

As a result, gambling websites develop bonuses and promotions that are simply too good to resist.ā€ÆA standard reactivation bonus typically includesā€Æsome free spins or freeā€Æcash without a deposit, giving inactive players a chance to start playing againā€Æwithout taking any unnecessary financial risks.

Promoting New Games

Casino operators release new games virtually every month. However,ā€Æpromoting new games can be a challenge. While most players are excited to explore a new game, others require more encouragement – especially when the game does not initially appeal to them. That’s why online casinos offer bonuses to create interest.

Bonuses withā€Æfree spins are a common tacticā€Æused by all casinos online to promote new games. The value of the free spins will depend on the online casino of your choice, so be sure to shop around before you start playing.

Improving Player Engagement and Retention

It’s not uncommon to visit a gambling website and find several recurring promotions ready and waiting. Reload bonuses are perhaps the most common example and allow you toā€Ætop up your balance any day of the week. These promotions are designed to keep you engaged while also providing more bang for your buck.

Another example is tournaments and competitions.ā€ÆThese provide a chanceā€Ætoā€Ægoā€Æhead-to-head with fellow playersā€Æto earn points, climb the leaderboard, and winā€Æsomeā€Æprizes.ā€ÆTournaments also create a social environment and allow casino platforms to introduce players to less popular games.

Mitigating Losses for Players

Cashback rewards are a popular way for online casinos to minimise your losses. Most operatorsā€Ægive a portion of your losses back as a bonus, which is added automatically to your account and typically does not have any wagering requirements. Cashback rewards essentially provide some consolation for your losses and, more importantly, allow you to keep playing.

In addition to returning a portion of your losses, cashback rewardsā€Æhave several psychological benefits. For example, losing money can often leave you feeling defeated. To alleviate some of this disappointment, online casinos with theā€Æbest cashback bonusesā€Æcan provide you with a sense of accomplishment, all while making your experience more enjoyable.

Bonuses as a Marketing Tool

Bonuses are some of theā€Æmost successful marketing toolsā€Æonline casinos use to get your attention. However, operators are finding it harder to attract and retain players. That is why operators have different online casino bonus strategies, targeting specific audiences, such as first-time players, to try and gain a competitive advantage.

It also means that operators use special events, such as Halloween and St. Patrick’s Day, toā€Æcater to all players and their interests. These events are often employed as themes to advertise special bonuses across several popular channels for maximum visibility, including newsletters, social media, and direct messages.

Conclusion

As you can see, the strategy behind online bonuses varies, theā€Æmost obvious beingā€Æto attract and retain players andā€Æto give you extra funds to keep playing.ā€Æā€ÆOf course, bonuses are also there toā€Æenhance your gambling experience, so shop around for promotions that cater to your preferences.ā€Æ You can comment with your thoughts and even share this article with friends interested in this topic. Also, check out our blog for related articles and other useful guides.