Discover the Best Online Betting Sites and Bookmakers in Kenya

Are you on the lookout for the best online betting sites in Kenya? If so, our guide has everything you need. Our team of experts have conducted thorough research and concluded that 22Bet is the best online betting site available to players in Kenya.

To create this list of the best sports betting sites in Kenya, we evaluate using our strict test criteria. As you read on, you will also discover exactly what to look for in a reliable sports bookmaker so that you can focus on having fun without the fear of uncertainty. Take a look at the best betting sites in each category below.

As new sports betting websites enter the market, they tend to change the game by offering innovative betting experiences. Check back on this page regularly to stay in touch with the ever-changing landscape of online sports betting – we’ll be sure to keep this list updated for you.

Best Bookmaker at a Glance: The Best Betting Sites in Kenya – Test Winner 2024

Every online bookmaker we evaluate is guaranteed to be certified and safe, as they’re tested vigorously across many categories. While each operator excelled in a range of groups, one name stands out from the crowd. Use the table below to check the highlights of the top bookies in our list.

We considered several factors when determining the best sports betting sites in Kenya, from cash-out options and odds to betting variety and more. To help you see what takes a bookie from good to great, we will be going into the details of our test criteria in the guide below.

What to Look Out for in Top Sports Websites

The best betting sites are industry veterans who have built their platforms as the internet grew. Consequently, they know exactly how to create a superior experience for their customers. Our experts have narrowed down the 12 essential areas that every top bookie should excel in – take a look at them below.

As you can see, it takes an enormous effort for a bookie to be up there with the best online betting sites in the business. To help you learn more about how you can find a trustworthy bookmaker in Kenya, let’s analyse each category that you should keep an eye out for.

A Reliable Bookmaker Protects Players from Scams

All the sports betting sites mentioned in this guide are safe, trustworthy and reliable. If you ever encounter a new bookie that you haven’t heard of before, pay attention to whether the bookie is answerable to international regulatory bodies. These bodies ensure checks and balances are in place to maintain a safe gambling experience for players.

To stay safe make sure you only play at affiliated and trustworthy online betting sites. When you come across a new online betting site, keep an eye out for licences, proof of fairness and links to player support organisations. These indicators will let you know if a bookie is reliable and truly one of the best online betting sites on the market.

Betting Variety: More Is More

The best online sportsbooks cater to a range of betting markets. Just a few years ago, options were narrowed down to a small handful of events taking place on specific days. Today, there’s always something taking place around the world. The best bookies in Kenya will allow you to bet on them all.

From fan favourites such as football, basketball, and cricket to greyhound racing, horse racing and esports, the best online betting sites on the market put in the work to keep their betting markets as diverse as possible. Top operators even offer novelty bets on politics or bets on the gender of celebrity babies!

Odds: An Important Factor for Big Wins

When betting online, it’s crucial to look into the odds of each bet that takes your fancy. Every bookmaker arrives at their own unique odds. The most effective approach is to research the best ones available and leverage them to maximise potential wins. Check out the table below for a glimpse into the odds of the three most popular sports in Kenya.

The odds of a bet are probably the single most important factor to consider when looking at this list of the best betting sites in Kenya. Each bookmaker mentioned here calculates their own odds for a particular event. This means that different bookies have the best odds at different times and during different events.

Bonus: A Welcome Gift for New Customers

Players today face no scarcity of lucrative bonuses, promotions and general offers on betting sites. The most common type of bonus available to players is the welcome or sign-up bonus that can be claimed at the time of registration.

The table above contains a handful of offers that we have vetted for safety and value – they are some of the best sports betting bonuses available on the market today. To be eligible for the bonus, simply click on any of the links mentioned above and opt in for the welcome bonus when you sign up.

Be sure to pay extra attention to the fine print and the terms and stipulations of each welcome bonus. Most welcome bonuses will require you to perform a specific set of actions to make you eligible for the bonus offer in its entirety.

How Are the In-Play Features?

Bookmakers that offer in-play options really stand out from the crowd. These innovative features create a superior experience on sports betting sites in Kenya. Additionally, in-play bets are commonly accompanied by live streams of the games to help you keep up with the action and the ever-changing odds.

Sometimes, the bookie may not provide a live stream of the event. However, you can be sure that each event will have its own dedicated page with live updates and stats from the event that will help you keep abreast of all the developments as they unfold.

Live Streaming Offers at the Best Online Bookies

The best betting sites available in Kenya also feature live streams of premier international sporting events as they happen in real-time. Not every bookie can afford this because broadcasting rights are a complex field. However, when offered it does come with a catch – most bookmakers will require you to have placed a bet 24 hours before the event or to have a certain amount in your player account.

Mobile: Apps That Let You Bet from Anywhere

You’ll be sure to find a mobile app version of every top sports betting platform available today. A robust and intuitive mobile app affords players the luxury of being able to experience the thrill of online betting no matter where you are, while also being fully keyed into a platform with customisable preferences, watchlists and other useful features.

We gave special consideration to usability when compiling our list of the best betting apps in the table above. To help determine a good mobile betting app, we paid special attention to criteria such as how easily a bet can be placed and the general user-friendliness of the interface – the best online bookies always excel in this area.

Quality of the Betting Platform

While scouring the internet for the best bookmakers in Kenya, we took a close look at the functionality and design of each platform. A poorly designed site can have a negative impact on the overall gambling experience. The best sites will pay special attention to the ease of navigating through their site.

The online sportsbook highlighted in the table above proved itself to be above the competition as we reviewed each of the top betting platforms. The clever layout combined with easy-to-access links makes for a seamless and unmatched betting experience. These qualities are something to consider when you look at any new bookie and its sportsbook in Kenya.

What are the Payment Methods Available in Kenya?

When you sign up on betting sites in Kenya it is imperative that your payment details and cash are secure and safe. Therefore, you should be given the choice of a wide range of reliable and trustworthy payment providers.

Debit cards, eWallets, online banking, credit cards, prepaid cards, and cryptocurrency options are good payment methods to look out for when choosing the right online bookie for you. The best bookies will always give you a wide range of options to choose from – we have highlighted some of the top payment methods in the table below.

Limits and withdrawal times are two equally important factors to consider when selecting an online payment method. The best online bookmakers in Kenya will provide a free-of-charge service, where fees are taken on by the operator.

How Secure Are Online Sports Betting Websites?

You can take comfort in knowing that the best bookmakers are usually well versed in data security, encryption, and licensing laws. Top bookies team up with leading data management, testing and cybersecurity agencies to neutralise the threat of scams and keep players safe.

It is nice that online gambling in Kenya has been legalised under the Betting, Lotteries, and Gaming Act of 1966. To run a betting platform in Kenya, local operators are required to obtain a licence from the Kenyan regulatory body, the Betting Control and Licensing Board (BCLB). Platforms are answerable to authorities in the event of any accidents or misuse and the best online betting sites are always compliant.

Industry Reputation

All the best sports betting sites in Kenya featured in this guide and elsewhere on our site have a solid reputation in the industry. Operators with as much experience as the top bookies are sure to be able to offer you exciting and legal betting opportunities in Kenya with no danger of scams or malicious activity.

Our research team visited several online forums to interact with the users of several bookies to collect feedback. Compiling reviews directly from users is the single most transparent and honest approach to finding out about the best online betting sites in the market today.

Betting Exchange and Cash Out

When players are browsing to find the perfect betting platforms for the sports they are passionate about, two features often play a major role in influencing their decision: betting exchanges and cash out options. This guide to the best online sportsbook highlights several operators that provide the best betting exchange and cash out options. Read on to find out more.

The Betting Exchange Feature

A betting exchange gives complete control of bets to the users – with the operator only serving as a platform. On betting exchange sites, players are betting against each other over the outcome of a discrete event rather than against the house or bookie.

The best Kenya bookmakers offer a betting exchange to allow players to temporarily take control and act as bookmakers themselves to create private events while a game or match is in progress. The betting exchange is a standard feature at top bookmakers as it allows players a higher level of personalisation.

Cashing Out Early

Always keep an eye out for a cash out option, which is a standard feature at the best bookmakers in Kenya. The cash out option is a safety measure that players can activate to exit a bet prematurely or before the conclusion of an event.

The highlight of the cash-out feature is that it provides players an option to keep the winnings and exit a bet before any last-minute upsets can occur. However, exercise caution when using the cash out option because you may win less than your maximum potential if your initial bet ends up coming true.

Customer Service: The Importance of a Timely and Proactive Support

The presence of a trained and informed customer service team can make all the difference when trying to choose the right online sports bookie for you. You can rest assured that we’ve checked to make sure that all the best booking sites mentioned in this guide have the best customer service teams in the industry.

While some seasoned players prefer the familiarity of communicating via Email, there are others who choose the speed, efficiency and convenience of a phone call. While the best sports betting sites in Kenya will give you a choice between several options, our experience has taught us that the live chat feature is often the best way to reach a speedy resolution.

Other Ways to Earn Money with Bookmakers

The best betting sites in Kenya are ahead of the curve because they have gone the extra mile to create unforgettable and unique betting experiences. As well as typical offerings, the best bookies offer a wide range of markets that players can choose from like bets on world events, politics and much more.

Most bookmakers also offer poker and other popular casino games. If you need a break from betting on sports or if your favourite betting markets are shut, there are tons of ways for you to try your luck in a digital casino and in other popular games.

The Most Popular Sport: Top Football Betting Sites

Regardless of whether football is your favourite sport or not, it’s a well-established fact that it is the most popular sport in the world, especially in Kenya. You can be assured that all the top sports betting sites are also the best football betting sites – check out the table below to see the top betting sites for football.

A top attraction among the best sportsbooks in Kenya is the legendary English Premier League. Top bookies will offer different ways to bet on world-famous teams like Arsenal, Manchester United, Liverpool and several other international and domestic clubs. Bear in mind that all major sports leagues have an off-season for a few months, so you may have to give your preferred football betting sites a break and try out a different betting site offers for a couple of months.

The Best Basketball Betting Sites

After football, basketball is a close second in terms of being a top sport in the world of online betting in Kenya. Players can expect to place a wide variety of bets on the NBA and the EuroLeague which is the highest level of basketball competition in Europe, making up the crux of bookmaker offers at the time of writing.

If you look past the NBA, the sheer number of basketball games taking place provides you with hundreds of games to bet on on an almost daily basis with the best online bookies. If you’re looking for a new sport to bet on in Kenya, basketball can be a great way to get in on some exciting betting action.

The Top Rugby Betting Sites

Since becoming a full-time professional sport in 1995, Rugby has attracted some of the most talented athletes in the world. It has subsequently turned into one of the hottest betting markets in Kenya. You can visit several of the operators mentioned in this guide to find exciting rugby betting sites.

When you’re on the lookout for the best betting sites for Rugby, it’s crucial to note that different operators have unique plus points. Some betting platforms offer bets on matches, while others go so far as to specialise in futures. Follow this guide closely to find the best bookies to place a bet on rugby or any other sport of your choosing.

Popular Sports to Bet On

The capacity of sports to bring people from across the world together in a shared passion is unparalleled. The top betting sites in Kenya cater to a wide range of international markets and a diverse range of sports and events. Between all the online bookies in the industry today, you can be sure that there is a betting market for every type of player.

We strongly advise you to take your time and do your research when it comes to getting in on a new sport or betting market. You can place bets on virtually any sport taking place around the world. As you get more comfortable with betting online you can get in on as many sporting events as your heart desires.

Best New Betting Sites: The Top Market Newcomers

As you can tell the world of sports betting is a continuously changing market. In addition to the established veterans of the industry, there are a lot of new betting sites entering the market at any given time. As a player in Kenya, you will be spoiled for choice by the sheer variety available today.

It is our purpose to keep you updated with the best new betting sites that are out there. Rest assured that all the information you could possibly need can be easily accessed in our guides to online betting.

License and Regulation

Under CAP 131 of the previous Kenyan constitution, the Betting, Lotteries and Gambling Act was passed in 1966. This act legalized and regulated all gambling and gambling-related activities in Kenya. Under this bill, the Betting Control and Licensing Board was established as the body in charge of regulating and licensing all gambling activities including betting websites in Kenya.

In 2010, Kenya undertook a constitutional review and implemented several changes in laws that impacted changes in the gambling landscape. However, most of these changes only impact land-based and physical casinos leaving online betting sites and digital casinos out of their scope. Operators in Kenya are to provide the BCLB details of participation to be eligible for a license.

Online Bookmakers vs. Betting Shops

There are several popular in-store betting shops located across major cities in Kenya. Players can visit these shops to find out about the odds and bet on several local events taking place across the country. However, betting in-store is extremely inconvenient compared to betting with online bookmakers. Take a look at the table below for some of the key differences.

The biggest advantage of placing sports bets online is the opportunity to compare a wide range of bets and odds in a short span of time. If using a betting shop players would have to make several phone calls or commute across town to find out this information. Modern technology means your favourite betting markets are at your fingertips.

All you need to know about betting in Kenya

Kenya has one of the largest betting markets in Africa after South Africa and Nigeria. The Betting, Lotteries, and Gaming Act of 1966 has put stringent measures in place to ensure that betting operators remain accountable and transparent. This keeps players safe, allowing you to place bets without having to worry about scams.

Opening accounts with several bookmakers provides players a lot of choice when it comes to betting. It will allow you to place your bets in a wide range of international betting markets while also enabling you to sign up for several lucrative welcome bonuses.

FAQs for Online Sports Betting in Kenya

We hope you’ve enjoyed reading this comprehensive guide to online sports betting in Kenya. In case you have further questions, please feel free to refer to the FAQ section below. For further information on online gambling you can visit the other resources on our website.

🥇 What is the best site for sports betting in Kenya?

22bet is the best betting site in Kenya, thanks to its intuitive user interface, feature-rich platform, and high frequency of offers and promotions. They also work with player protection agencies to help keep players safe. Take a look at the top 3 betting sites mentioned in this guide and rest assured they are verified, reputable and trustworthy.

🥇 What is the best bookmaker for football in Kenya?

22bet is the most popular online sports bookie among players who enjoy placing bets on football. 22bet provides players with a cash-out option in addition to several leading in-play betting features. You can find out more about the best football websites available in Kenya.

🤔 Are there betting sites with free bets?

Several online betting sites mentioned here offer free bets to Players in Kenya. Free bets are usually offered as part of the welcome package given out to new players. Free bets can also frequently be part of seasonal promotions too. Use our guide to know more about the different bonus types that you can find online.

🤚 Is online sports betting legal in Kenya?

Online sports betting is completely legal in Kenya under the Betting, Lotteries, and Gaming Act under CAP 131 of the Kenyan constitution. You can use our regulation and license guide to know more about the legalities.